Idea Cellular Offers Rs 2000 Cashback on Purchase of New 4G Smartphones

To Take on Jio and Airtel, Idea Offers Cashback Worth Rs. 2,000 on All New 4G Smartphones

Idea Cellular has announced a cashback offer on all new 4G Smartphones. This is applicable to both prepaid and postpaid customers buying a New 4G smartphone Starting February 23, all Idea customers will get a cashback of Rs 2,000 when they buy a new 4G smartphone of any brand. Commenting on the campaign, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, “The primary barrier for 4G adoption has been 4G handset affordability. The focus is on upgrading the customer to 4G by making 4G handsets more affordable. We are targeting this communication to all customers intending to buy a new 4G smartphone.”

Taking on Reliance Jio, Airtel, and Vodafone, Idea Cellular has launched a new cashback offer. The telco is offering a Rs. 2,000 cashback for its prepaid and postpaid subscribers buying a new 4G smartphone. Unlike the 'effective price' model that has been commonly found among the leading operators (including Idea) nowadays and is limited to select handsets, Idea's new offering lets subscribers avail the new cashback offer on 4G smartphones of their choice.

"Idea's new cashback offer provides freedom of choice to the customers to use the 4G device of their liking and affordability, as the offer can be availed on 4G smartphones of all brands," said Sashi Shankar, Chief Marketing Officer, Idea Cellular, in a press statement.